Zen Of Internet Marketing

Did your firm downsize? Were you fired, or have health issues? In any case, you found yourself no longer employed, yet still have the same bills. Aside from your ego reduced to below ground zero, you feel powerful emotions of hopelessness.

Now is the time to “change your mind as to what happened to you”, otherwise, you may find yourself wallowing in “victim role” which will not help you make it through this. Though it sounds trite, for certain, this ending is your new beginning. Now is the time to do just what you wanted to do in the first place with your life. But wait, you still have the same bills. What about that new German car in the carport? What about the fact that you have gone green and will only ingest organic foods now? What about wining and dining clients and friends you made from the business where you worked?

I am not going to paint a rosy picture of what to expect. A lot of it depends on various factors such as savings, return on your investments, are you a trust-fund baby? Do your friends and family have resources and willing to help?

In my case, none of the above happened. A few friends helped out, but I was terrible at saving money and didn’t know investments from rock climbing.

Want to know the 7 steps that worked for me? I designed them for you. There was no roadmap. I easily could have written an e-book and sold it, but I was in your boat once, and paying “a guru for an ebook” was hit or miss. Here is the real scoop. It worked for me, and worked very well. I now own 13 web stores and the top cartoon site on the Internet. I started with nothing. My intelligence is not that much more than above average, in other words, am no Einstein.

1. Scale down your lifestyle: If the mortgage notes are too high, sell it. Sell some furniture, and rent or buy a smaller home or rent an apartment. I am single and this will not work for everyone. You may decide to keep your house and find another job to pay the notes. I did not have that luxury as my health turned into an official disability. In any case, one’s level of living may decline. Get it in your mind this is not the end of the world. In fact it is a chance to truly show your true colors, which are success. If I can do it, you can do it.

1. Start making lifestyle changes now: I made a small office in my apartment and put my computer there. My biggest “luxury” was now cable Internet. I adopted a rescue dog to keep me company and remind me of what was important. Now I had to care for something important to me aside from my job, a living creature. Do you own a summer home? Great item to sell. A Cessna? Fly on the net, dump the plane.

1.Research: Study all information possible about running an Internet business. Since I happened to be a cartoonist (and now online retail entrepreneur) , I found POD (Print On Demand) manufacturers willing to try my images on such products such as t-shirts, mouse pads, buttons, magnets, posters, and other items that people love to purchase on the Internet, mainly because they cannot be found elsewhere and they are considered valuable collectibles by many. I realize not everyone is a cartoonist. Maybe you are a plumber or banker or psychologist. In any case, you now have a skill that can be purveyed as information on the Internet. The Internet is now where people go mostly for information. Do you remember the last time someone said, “I saw it in the paper”? It’s always, “I found it on the net”, today.

4. Research and experiment: Just a little research is not enough. You are embarking on a whole new career journey. Read all the major trade magazines online. Read articles from major online ezines like Ezinearticles.com and Helium.com and others on your topic. Google “how to launch a newsletter on banking or law or whatever field you were in. You are still in it actually, but now you are simply in it in another form. A purveyor of information. Maybe you are now a retailer, perhaps a designer, online consultant, or newsletter editor. You will find your niche if you seek it.

5. Read a bit about POD Printing (Print On Demand) firms. You can sign up free. You may have slogans, art or both that can be sold on various products. Such companies include Printfection, Zazzle, Cafepress and others. Maybe you’ve written some slogans, designed some graphics or both. Great. Presto, you’re beginning your own brand.

6 Study up on blogging, article marketing, pay per click, Google, Ebay and all the sites that offer opportunity for you to promote and sell your product or service. But don’t stop after the studying (as most do). Then it is time to act.

7 1.Write an e-book on what you know and sell it on Clickbank (they specialize in digital products). Don’t know how to write an e-book? There are plenty of articles on it. Don’t want to sell your own? Sell someone else’s. Most have affiliate/associate programs

There are many other things you can do to stay afloat and stay in the game during this period of time. You may find you never want to go back to “corporate America”. There are now more than 30 million Americans working in home offices according to statistics. And guess what. These people are the ones creating the most jobs, while the large companies continue to downsize. It might be time to re-evaluate what “security” really is. The rules are simple: 1. Believe in yourself 2. Organize 3. Act

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