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Welcome to the Zen of Internet Marketing blog.

It seems to me that Internet Marketing is a complex interplay between art and science. The art comes in the words you choose to convince people to buy from you and the colors and shapes you use in your web design. The science is in the numbers - the split-testing of headlines and testimonials, the traffic analytics and conversion rations, the ROI figures and the Lifetime Customer Values.

How do we reconcile these two elements?