Zen Of Internet Marketing

Just about everybody knows about the high margins created by information products. Information products routinely command 10, 25, or even 100 times the cost of the product whether it takes the form of a book, ebook, CD, DVD, or online video course. It should come as no surprise the number of information publishers is growing rapidly. Huge margins like that are attractive.

DVDs are an excellent choice for the delivery of an information product. And despite what many people seem to think, DVDs are not difficult to create, don’t require investing in expensive software, and don’t come with the requisite hassle of carrying inventory, manufacturing, and shipping. Those are just convenient excuses for marketers who won’t put forth a little effort to discover the truth.

Expensive software is definitely not required and DVDs are surprisingly simple to create. As a matter of fact, you can create a DVD information product and not spend a dime. You can use several “freeware” programs which are software programs anyone can use for free. And the software I used to convert video files into DVD files even has an excellent support forum to answer your questions. The service provided is better than I’ve gotten with products I bought in the past.

As for manufacturing & shipping, there are several options. The one I use (Kunaki) will create & ship the DVD on demand at their facilities and pass the costs on to the customer. They charge less than $2 for the physical DVD (including DVD cover) and a nominal $3 handling charge. And first class shipping via the US Postal Service to most US locations is less than $2 as well. Customers have the option of paying more for speedier delivery if they so choose. All you have to do is upload the files to the publisher and drive traffic to your order page. It couldn’t be much simpler.

DVDs are attractive to information marketers for several reasons. First of all, there’s the high perceived value of DVDs when compared to books or online videos. What’s the price of a book? Anyone can go to a bookstore anywhere in the US and purchase a book for $20 or less. You’re likely to be disappointed if you expect to sell your book for more than $20. By contrast, DVDs are routinely sold for $100 or more…and the cost of the manufacturing the DVD is $1.75 including the cover. That leaves a lot of room for huge profit margins. And there’s no middleman to share the profits with since you’re self-publishing your DVD.

It gets better because Kunaki gives you the choice to add a UPC code to your DVD. If this doesn’t excite you, consider that the UPC code allows you to easily sell your DVD on Amazon. That provides instant credibility. You can show people the DVD you’re selling on Amazon while most information publishers are struggling to sell a few DVDs.

Not all DVD information products are video products. Items like software programs can be put on data DVDs along with many more types of information and data. And we’re barely scratched the surface. There are so many great reason to create a DVD that I couldn’t cover them in this article.

Test after test has proven packaging can dramatically increase (or decrease) sales. Professional looking CD or DVD Covers can boost sales more than you may realize…and creating dazzling covers is very simple.

- Robert Phillips

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Tags: article, dvd, forum, info products, information products, online video, product creation, Products, Products, Traffic, Video

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Tags: article, dvd, forum, info products, information products, online video, product creation, Products, Traffic, Video

This entry was posted on Saturday, March 15th, 2008 at 1:03 am and is filed under Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.