Convenience And Comfort A Huge Factor In Where I Choose To Shop
Being a stay at home mom creates a number of challenges in choosing where to shop. With two small boys, factors such as parking, willingness to help from store employees and even the maneurverability of the shopping carts can determine where and I can or can not shop.
Even today, most households require the woman to do most of the shopping for the family. Of course this may not always be fare, but its the reality we live in. Factors such as convenience and the other challenges mentioned above play a big role. As such, I must visit a beauty supply store later this morning. With its narrow aisles and lack of shopping carts, my time inside the store will be minimal.
I believe this is true for alot of stay at home moms with children. The inability to maneuver through a store may keep them from visiting the store all together or may limit their shopping to specific items only. This means less money will be spent and limited \”impulse buys\”. All in the attempt to avoid a public melt down by either mom or the kids.
One of the most important factors, as silly as it may seem, when I choose a store to shop at and linger at, is the size and maneuverability of the shopping carts. The front of the cart needs to be wide enough to place a carseat without feeling like the cart would topple at any moment, and the handle of the cart couldn’t be too much lower than the basket, otherwise the car seat/ infant carrier would be balanced rather precariously on the front without actually \”clipping in\”, making it secure.
Every business should provide carts to fit the type of store and the products for which they sell. The carts should be light and sturdy, avoiding large heavy and bulky ones. Their size should be limited to the size of the aisles yet be large enough to accomodate the items sold. Not having the proper size cart for the size of the store and aisles makes shopping difficult and frustrating.
On numerous occassions, I have left a store, in the middle of shopping, out of frustration associated with their shopping carts. Their carts were too large with hard to turn wheels along with aisles to cramped to get around in and where I needed to go. My frustration would grow as I attempted to navigate the store. Hence I would leave and avoid that particular store in the future.
I understand that there is a fine line between having shopping carts the appropiate size in comparison to the needed aisle width to accomodate the type of products a store may carry. But I need a cart which is large enough for a five year old to sit in the basket along with whatever items I am purchasing. A good balance is needed for a store to provide a convenient place to shop.
It seems silly to think that the kinds of shopping carts a particular store has would keep me from shopping at the store. It is the truth, however. There is a particular large retailer whose doors I didn’t enter because I was unable to secure my infant carrier to the front of the shopping cart. It wasn’t until he could sit up on his own that I was able to start shopping at the store again. The shopping carts do have an impact on the clientele, however mundane it may seem. The best types of shopping carts I would use for my small business would be lightweight, possibly plastic, wide enough to secure an infant carrier, and light enough to not feel bulky as I navigate the stores. The best shopping cart for my small business would also take into consideration the size of the aisles they would have to navigate. The best shopping cart for my small business would be large enough to hold another child in the basket while also holding my products. And the best shopping cart for my small business would also have sturdy, freely turning wheels to make it easier to navigate aisles. The best shopping cart for my small business would not be too small or flimsy for customers to feel secure about placing their children in the front basket. Overall, the best shopping cart for my small business woult take into consideration all of the things which would make a customer linger for just a little longer in the store.
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Tags: Business
