Zen Of Internet Marketing

Two years ago I created my website so I could sell rare books online. I thought it was going to be very easy: I just had to put my website online and people would stand in line to take the books out of my hands. But things were not that easy and this is a recount of what I had to find out the hard way.

I was wrong, time past and my sales were scarce, to say the least. If I had a good SEO strategy and good website design, what was wrong? Nothing. And yet, I couldn’t help wondering “Everything is alright. But how can I use my shopping cart to beef up my online sales?” I had to read a lot of articles on ecommerce shopping cart software to find out!

One thing I learned was to know what you are doing before you take the first step. It is not as simple as just choosing the first software you find. You need to research and study the different options out there so you get the one that best suites your needs.

Still, how can I use my shopping cart to beef up my online sales? Well, I discovered that sometimes I would buy an item out of impulse on some stores. After some digging, I found out it is called impulse buying and it is on Internet as well. When you have an item that the buyer wants, you have to let them know what other things previous buyers bought.

Sometimes there are groups of people that want to buy in volume. If you have a chat area where they could meet and discuss your product, they may decide to buy bulk on that item. Another idea is to give out coupons for buying more than one item. This will make them purchase multiple items, and once again improving your sales.

Another way the shopping cart may help to increase you sales is by creating a well designed affiliate program. It will help you to promote your product for a very low or even null expenditure. A decent shopping cart may also: take care of signup process, provide statistics, check payments, etc.

A not so trivial thing to take into account is how informative is your website. Do you have thumbnail images f the products? If you have to ship an item, does the buyer have all the information? (Fees, estimate delivery time, etc).

The professionals are always the last and best place to seek help. If you cannot figure out how to increase sales by using your shopping cart, there is no shame in asking someone with more knowledge.

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Tags: affiliate, article, articles, Ecommerce, Internet, link, Links, Products, seo, website

This entry was posted on Sunday, May 18th, 2008 at 10:18 am and is filed under Ecommerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.