Zen Of Internet Marketing

If you want to make money online then you need to know these things… How to target a group of people who have money to spend online. How to sell them more of what they like to purchase. And how to sell them on buying from your website.

The next step is getting website visitors and getting them to join your list.

You may have heard that the money is in the list. Absolutely true. The problem is less than 10% of Internet marketers know how to build their list. So let’s discuss this all important topic.

My belief is that 90% of your success online depends on your ability to drive traffic to your site… and then… to get visitors to opt in to your email list. Making that happen is simple enough if you follow these steps…

STEP ONE: Adopt the mindset that list building is the focal point of your business. In other words, put all your effort into getting people to opt in to your list. Everything you do should have this single end in mind.

The second part of the process is to put up a landing page with an opt in web form. The reason you give website visitors for opting in is to get a free information product (like report or audio or ezine subscription) they want.

STEP THREE: Drive traffic to this lead capture page almost exclusively. Of course, how you drive traffic is also critical. Let’s talk about traffic generation methods.

My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.

In no particular order let’s go over these traffic methods. Articles are great because the search engines love them. A simple five to six hundred word article that is full of good content is something people will read. Then, many of them, will click on the link in your resource box and go to your website.

It’s a good idea to get a couple of articles out each week. Use article submission services to submit the articles for you. Doing it yourself takes forever.

Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.

Keep in mind, the name of the game is to drive traffic to your lead capture page. So your ezine ad is nothing more than and ad for your lead capture page and the free offer you have there.

The idea behind joint ventures is to leverage someone else’s list. This has to be done in a mutually beneficial way. They promote your lead capture page and free offer and you promote theirs.

Joint ventures work when there is reciprocation. In most cases, you can’t expect a joint venture partner to promote your free offer if you can’t promote something for them in return.

Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.

Next time I’ll go over some of the basics of monetizing the list.

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Tags: Advertising, article, article marketing, articles, Business, Internet, link, Links, Marketing, money, newsletter, search engines, Success, Traffic, visitors, website

This entry was posted on Thursday, May 22nd, 2008 at 3:46 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.