Zen Of Internet Marketing

Obtaining website traffic is the ultimate goal for virtually every web business. This is measured by the quantity of traffic hits. Second only to actual profits, this number is an indicator of how well you are actually doing. We now present some of the ways professionals do this.

The benefits of having a throng of visitors regularly clicking into your site are that you’re more likely to get subscribers and your ads will get clicks. All the attention that a popular site generates will also bring more curious visitors, who will click on more ads, and so on. What started out as an adventure becomes an enterprise.

People try different methods to increase web traffic. Obviously it is not as simple as flashy graphics or blasting the URL out in emails, or everyone would be making the big bucks. Unscrupulous web operators use eye candy and spam all the time. Every site operator should ask themselves the following three questions about driving website traffic.

What is the purpose of the site, do enough people know or care? Blogs and retail sites are often bland and uninteresting to the majority of web surfers, causing them to stagnate. There is only so much time in the day for a person to visit sites and they are going to concentrate on ones that provide good content for them. What will make this site become a ‘favorite’ for them, something that will become a part of their daily surfing rounds.

Entertainment. Consider how intriguing your site really is. This factor is even more important than usability. People are so stressed they will go out of their way to run by your site for a good laugh or an amusing anecdote during their hectic day. Particularly at work, people will welcome the entertaining diversion of a really good website for a few moments in the middle of working. Getting your website address passed around the office is a surefire way to get website traffic.

Competence. Do you realize what you’re doing? There aren’t enough folks out there who pay attention to their lives so that they would care to plan. They just go through with the tide, and this is exactly the same with amateur site operators too. Is there enough stuff in your site that is interesting and different to satisfy 20-somethings? This generation of surfers are looking for sites that have all feeds and links within a professionally maintained Web 2.0 site. No corny wallpaper or jumping .gif stuff.

Kids in high school are constantly worried about how they look. If you want to regularly draw these eyes to your site, you must amuse them while delivering some purpose. MySpace and its ilk are very popular, so be sure to use that knowledge to your advantage.

Finally, don’t forget the older crowd. This group can think back to the Web 1.0 era sites, and perhaps they even miss them for their simplicity. Appeal to this group by keeping your site basic and truthful. While the younger generation will leave the site forever if they run into broken links or other problems, the older generation will probably complain about errors. Great content keeps website traffic coming your way, and regularly updating your site will give new traffic a reason to return.

Driving website traffic is of utmost importance to the thousands of entrepreneurs all over the internet today. A count of the traffic hits on a website is a good indicator of the health and success of the site. Here are some suggestions on how to drive traffic like the pros. Many people want to know how to increase web traffic. Some webmasters mistakenly embark on a mass email campaign to spread the URL. However, unprincipled methods such as spam and gaudy graphics should not be part of the responsible webmaster’s arsenal. The three questions that follow should guide the webmaster when thinking about driving traffic.

- Mike Leinweber

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Tags: Advertising, article, articles, blog, blogs, Business, Business, Internet, Internet, link, Links, Success, Traffic, visitors, website

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Tags: article, articles, blog, blogs, Business, Internet, link, Links, Success, Traffic, visitors, website

This entry was posted on Wednesday, December 12th, 2007 at 3:12 pm and is filed under Advertising, Business, Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.