Zen Of Internet Marketing

Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day ? Is that the kind of traffic your marketing efforts can afford to ignore?

Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.

The new internet, or Web 2.0 as it’s become known, is driven by multimedia. It’s this new multimedia environment that we find ourselves in as internet marketers.

Over and above the effectiveness of video generated traffic, traditional traffic sources such as PPC, are becoming more and more expensive, to the point were campaigns need to be touching double digit CTR’s to stand any chance of being profitable.

I’m not knocking PCC here. It’ still a valid method to drive traffic to a site and one which I continue to see success with. The trend is however towards video, so we either go along or we get left behind.

The process of making a marketing video is quite straightforward, given the wealth of software applications available. For a few hundred dollars, we can have all the programs we need to produce our videos.

How we choose to market our videos though can be the cause of complications and errors. The simplest way to market a video is to submit it to the various video sites, for example Yahoo Video or Google Video or YouTube.

We can then use the codes from the video hosting sites to add these videos to our own websites, without needing any other video conversion software. This is a cost effective and quick solution, but not one I recommend to the serious internet marketer.

The reason I say this is that the embed codes from the video sites, such as Revver for example, also include embedded videos from other users.

Video hosting sites group the videos submitted to them into categories. Taking an embed code from a video site could well result in additional videos being carried across from a competitor site for example. We would then be offering free traffic and advertising to this competitor, which is not really something we should be doing.

The most effective way is to add our videos to our own websites, using direct conversion to a flash format and adding this flash video to our site. This is where the need for an efficient video converter comes in.

Videos generally include large volumes of information and tend to be large files. YouTube has a 10 minute and 100 MB maximum for any video submitted to the site, so this gives a good indication of the kind of file sizes I’m talking about.

This video conversion takes time and for most of us, this our computer is fully occupied for this time, meaning we can’t do any of the other tasks our online marketing requires.

As internet marketers we should learn the value of our time and how to use this resource more effectively. Video is an equally effective resource and if we can combine efficient use of both these resources, our marketing efforts will succeed.

All too often I see people investing big money in the latest and greatest video production software, without thinking about the marketing of the videos they produce. Usually they end up with amazing videos that nobody ever sees. Why? Because they didn’t consider the conversion stage.

For the price difference between substandard converters at around $70 and real workhorses at less than $100, is it worth the frustration and lost time ? I think not.

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Tags: Advertising, Business, Internet, link, Links, Marketing, media, money, PPC, Success, Traffic, Video, website

This entry was posted on Saturday, May 24th, 2008 at 4:39 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.