Zen Of Internet Marketing

I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don’t know how!”

“And how about Taguchi testing - do I have to use that, too? What about multi-variant testing?” The questions go on and on in this often-confusing subject!

Now for the good news: split-testing is easy! By using simple, yet sophisticated, split-testing techniques, you can increase your conversions and gain more business.

Today’s resource is a link to some of the best split-testing software on the market today: “http://www.google.com/websiteoptimizer” Website Optimizer. Now, you probably expect that this link is an affiliate link, so that I can get a whole bunch of money once you click on the link and buy this software. The problem isyou can’t buy this software! The best part about it is - it’s free! And it comes from one of my favorite sites in the whole world. A little site I like to call: Google!

This software is fantastic! It is very sophisticated. It performs like software you would expect to pay thousands of dollars for. It not only does simple split-testing, but it does simple multi-variant testing (if you can believe there is such a thing, and there is).

You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.

I won’t waste your time teaching you how to use this software. Google has already done that, adding great tutorials to their website so you can get started right away.

This is the easiest way I know to start testing. Best of all, you will only need an hour (maybe less) to get started:

Get a Google account. Use the link in this article to set it up.

Set up your first test. Follow the step-by-step instructions in Website Optimizer.

Start your test. Just click and let Google do all the work. The software will run through all your copy, headlines, and so on, advising you which version will convert the most sales for your business.

It couldn’t be easier, and you sure can’t beat the price!

Interested in split-testing your sales letters? Check out the Website Optimizer today, and get started!

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This entry was posted on Tuesday, May 6th, 2008 at 5:57 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.