Zen Of Internet Marketing

Replication and Duplication are two separate processes. Many times, people confuse the two with each other. Duplication is a cost effective method for producing smaller quantities of discs as opposed to producing a large quantity to be sold in retail stores across many different states or even countries.

The duplication process uses a premade blank disc as opposed to replication which uses a glass mastering process and actually stamps the discs out of the master. With duplication, you are able to burn a CD or DVD on your local PC. Replicating a disc on your local PC is not possible.

To “burn” a CD or DVD, the burner uses a write laser. This laser alters the surface of the discs by bouncing light off the dark dye that is in the recordable disc. The laser writes to the disc by moving outward as the disc spins. The burn rate is determined by the spin rate of the laser and todays burners can write CDs in excess of 50x and DVDs in excess of 16x.

Today’s DVD burners can write to both CD and DVD media. The media itself is branded with terms like CD-R, DVD-R, CD-RW, DVD-RW as well as others. The one consistent identifier among all the various brands is the R or the W. If the disc is labeled with just the R, it means the disc can be recorded to once and only once. Once recorded, that disc will play on most drives. If the disc is labeled with the W, which shows that the disc can be written to numerous times and even over written and used like afloppy disc. The disadvantage to this type of disc is most often than not, it will only play in the drive that originally wrote to it.

Mediatechnics has been in the duplication industry since 1988. Utilizing their own line of equipment, they are able to duplicate any size job in as short amount of time as needed.

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