Zen Of Internet Marketing

Many new marketers and website owners ask, “what is organic traffic?” The simple answer is: visits to your web pages that are not moved there by a paid advertisement.

It’s referred to as organic because the owner did not pay for the visitor to be directed to his site. Rather, the visitor discovered the website via a search engine or a link from another site.

Getting good organic traffic is universally desirable; after all, it’s a generation of traffic without incremental cost, or effort.

There are a couple basic strategies obtaining organic traffic.

The first is getting incoming, also referred to as backlinks. These are links on related sites that direct people to yours. This tactic assumes that people in your target market will bump into a link to your web page and and select it. The link may come from a directory, forum, static website, or blog.

The second strategy is known as Search Engine Optimization; SEO for short. The idea is to take certain actions to rank as high in the search as possible, using keyword important to your market. The three biggest search engines nationwide are MSN, Yahoo, and Google. It’s best to focus on those three, in order, starting with Google.

SEO strategies are slightly different for each search engine, but the steps generally taken include: getting backlinks (a separate strategy on its own that is relevant for SEO purposes), keyword density, proper page names, and a proper site map.

The benefits of good SEO are many. First of all, the organic traffic is free. Also, if it’s consistent, it can form the basis of a revenue stream that may be sold.

There are drawbacks, too. Organic traffic may be unpredictable, the search engines may alter their ranking procedures, rending up to months of work useless, and the time it takes to draw in a decent level of traffic may be a long while.

Still, regardless of your business model, you should consider the process of obtaining organic traffic through search engine optimization if you wish to your website running for any length of time.

Popularity: 5% [?]

Related posts

• Your Online Home Business -Four Secrets to Success
  Do you want your online home-based business to to get massive attention and realize a huge profit? If so, you need traffic - and lots of it. Traffic is the lifeblood of your online home business, so here are some tips on how to build and maintain it:
• Why It’s So Difficult to Find a Good Domain Name?
  The Internet has attracted so many opportunity seekers and entrepreneurs with its promise of quickly selling products and services to the world that most of the good domain names are gone, right? Forget about a .com domain, those are long gone and the .org, .biz, and .net doamins are disappearing too. Before long the only [...]
• Why Article Marketing Still Works And Generates The Best Traffic
  Article marketing is the most effective method of increasing traffic without any cost involved. This is an easy process of using the article, which has a back link at the bottom, to send people who have read it to a website that has more information. The best place to submit articles is site where you know they have a great deal of traffic every day; it shouldn't be too long before your site starts to receive traffic from this. Popular sites tend to be recognized as 'authority' sites, so if your article is used it can improve your credibility also; by improving your standing, you will by default, also improve the level of trust people have for you.
• Wholesale Website Traffic - A Scam?
  So you're prepared to purchase much unique web site hits? Consider This, a lot who conceive purchasing hits are frequently led astray and cheated. Wholesale Traffic vendors are commonly distributing Bot hits. This variety of web traffic results in nothing but counterfeit statisitc inflation. If this makes up your goal then great for you, othewise read on!
• What you Still need to know about Search Engine Submission
  In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we're going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.

Tags: Traffic

This entry was posted on Wednesday, August 27th, 2008 at 1:55 pm and is filed under Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.