Real Estate Lead Generation
Beginning a career in Real Estate can be very difficult as you are perceived as a small fish in a tank of sharks. Although inexperienced, entering the market with the correct knowledge and real estate lead generation tools will take your career right to the top!
Did you know that 90% of all Buyers and Sellers start their search online? This is why it is mandatory to have an online marketing strategy in place and ready to implement!
I hope these 4 Tips For Realtors will help lead you in the right direction:
Market Research - for a Realtor this is an easier task - you know your product. However, you must think of a way to distinguish your product from the competition. This industry is very saturated, and if you don’t stand out you are bound to be average, or out of business. So think of your target market, get specific. Realtors now specialize in areas, sub-areas, type of dwelling etc. For example to survive in the Manhattan market, to really stand out you have to brand yourself. If you were really creative you might brand yourself in a certain area (Greenwich Village), and even more you might be a loft specialist. When any Buyer or Seller is thinking of buying or selling in Greenwich Village you want to be one of the first people that comes to mind, especially when dealing with a loft - you are the authority on the subject. So online, you need to come up with key phrases that target this niche, so when a Buyer or Seller (90% of them) is searching online, your website is at the top of the list!
Product Development - It’s imperative to have a product that will direct consumers to your site, then convert that traffic into a lead, and finally a deal. Many Realtors have blogs and personal websites which are or branding themselves and giving them a web presence, but is your name or your company name usually typed into a search engine? Majority of the time, the answer is no. Here’s an example… if I want to buy a loft condo in Greenwich Village unless I already have a Realtor (we are not looking for these people) I would search “Greenwich Village Lofts” or something like this. To capture the potential clients we are looking for, we must have that key phrase (our niche) to be a top result in search engines. It is the phrase not your name, or your companies name that will produce results.
Traffic - here comes your marketing skills. As a Realtor you MUST have traffic or you are doomed. Niche marketing is definitely the most effective and efficient tool for Realtors looking to market online. Having niche targeted websites is becoming the future of online marketing for Realtors! Having personal branded websites is important but you also need a website that gets top search engine rankings for Buyers, and another website that gets top search engine ranking for Sellers. For this, you need websites that are Search Engine Optimized (SEO) and tailored to your specific market.
Conversion - this is what you ultimately work for! All of the traffic in the world doesn’t mean a thing unless you can convert. After many Realtors obtain an online lead, they offer a free Buyer’s or Seller’s eBook as a way to initiate contact. Once you have reached this point, it’s time to do your job as a Real Estate Professional and provide them with your expertise.
I wish you all the best in your Real Estate Career and hope you enjoyed this article!
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