Zen Of Internet Marketing

The right business name ideas help you to get your business name right the first time.

The following seven business names ideas will create a name that you’ll never have to replace:

Business Names: Idea 1 - Think of as many name options as possible.

Business Names: Idea 2 - Choose a name that reflects your business.

Business Names: Idea 3 - Choose a name that enables your business to grow in different directions.

Business Names: Idea 4 - Choose a name that makes a positive impression on your business’ target market.

Business Names: Idea 5 - Determine if any name options are taken.

Business Names: Idea 6 - Research your target market.

Business Names: Idea 7 - Learn the connotations and hear the sounds of each name.

Business Names: Idea 1 - Start With Many Name Options

You need to start with many business names. Ideas will be eliminated through the process of selecting a final name. So brainstorm and put your subconscious to work. Use a thesaurus and get a list of as many business name ideas as you can. I suggest at least ten.

Business Names: Idea 2 - Choose A Name That Expresses What Your Business Does

Unless you are fortunate enough for your name to truly represent what your business does, or to be a well-known celebrity within your industry, don’t name your business after yourself.

If your last name is “Smooth” and you’ve discovered an herbal mixture that smooths wrinkled skin, then go ahead and use your last name in your business name. But you probably wouldn’t want to if your own a construction business.

Business Names: Idea 3 - Select A Name That Allows Expansion Of Your Business.

Just because you start your business with a specific product doesn’t mean that you won’t expand into different product lines. Your name should be broad enough to cover your business as it grows.

To exemplify business name ideas two and three, let me tell you what I did. When I started my business in 2000, I named it Sulton Books. Sulton is a blend of my and my husband’s last names. “Sulton” portrayed no message to add to the business name and “Books” limited my business to books.

After Sept. 11, 2001, the name developed a negative connotation. So I had to change it, incurring additional expenses. I renamed it “Best Books Plus,” which enhances the business and incorporates more than books.

Business Names: Idea 4 - Select A Name That Leaves A Positive Image With Your Target Market

You need to know as much as possible about your target market so you can select a final name that leaves a positive impression with target market members.

Still don’t select a name that is so specific to your target market that you can’t expand into new markets later. You don’t want to have to rename your business in order to expand it in anyway.

Business Names: Idea 5 - Conduct Trademark Research

You need research to assure that none of your business name ideas are already taken.

Search for the “United States Patent and Trademark Office” on one of the search engines. The correct site will end in “gov.” Once there, you can search for each name option to see if it is a part of a trademark. Eliminate all options that are taken to avoid possible suits and certain renaming of your business.

Business Names: Idea 6 - Query Your Target Market

Now, you’ll need to find some representative members of your target market and what they think of when hearing or reading each name. Then ask them which name options that they like best.

This is also a good time to get their feedback about your product. That feedback will sometimes give you even more name ideas.

Business Names: Idea 7 - Know The Sounds And Meanings For Each Name Option

A good business name will create a positive image of your business. It also sounds good.

You also need to know the connotation of each word for the culture of your target market. A positive name in one culture can be negative in another.

You don’t want to make the mistake of a major American car company who named a model “Nova”. When they attempted to sell it overseas, they learned that the name there meant “No Go”. Obviously they didn’t sell many there.

Summary

By considering each of these seven business name ideas, you can pick a business name that will serve your business well throughout its life.

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