by Linda P. Morton
Student Spending Market Research Insight 1: Students spend $187 billion annually while still in high school.
Student Spending Market Research Insight 2: High School students earn almost $100 weekly.
Student Spending Market Research Insight 3: College students annually add another $100 billion to the economy.
Student Spending Market Research Insight 4: College students have an average of four credit cards and carry balances between $3,000 and $7,000. They pay this debt slowly, but surely.
Student Spending Market Research Insight 5: College students purchase from Web sites more than high school students, who mostly use the Internet for research and information.
Student Spending Market Research Insight 6: Today’s men students enjoy shopping equally as much as women students. Both genders are used to shopping for themselves and like it.
Student Spending Market Research Insight 7: Don’t use old-style advertising or hard-core sales tactics with these students, or they’ll turn and run.
Student Spending Market Research Insight 8: Word-of-mouth marketing works best because students trust one another most.
Student Spending Market Research Insight 9: In order for advertising to reach today’s students, it has to be true to their lives, and include humor, emotion and their music.
Student Spending Market Research Insight 10: Students buy vehicles based on value, quality, good insurance rates and warranties.
Popularity: 12% [?]
Tags:
Advertising,
blog,
Business,
credit cards,
Internet,
link,
Links,
market research,
Marketing,
Marketing,
web site
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Tags: Advertising, blog, Business, credit cards, Internet, link, Links, market research, Marketing, web site
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