The Art of Catchy Real Estate Logos
Real estate logos are both an art and a critical component of successful real estate marketing. A successful real estate logo is one that catches attention and garners new business for a real estate company. Following are the results of a survey analyzing the effectiveness of top real estate logos, and why they are so successful.
Remax logo
One of the best known realty franchises in America, Re/Max, has an assortment of logos. All of them share the company name in red and blue with the same font. It could be argued that the re/max logo is so effective because it is one of the simplest designs overall.
It’s clarity and color usage seem ideal. The strong use of red, white, and blue suggest that they are the Patriotic choice, while the high contrast and bold letters make it easy to read and understand their purpose from a long way away.
The ERA logo
Another example of effective real estate logos is that of ERA, one of the top residential brokerage networks. The ERA logo is evocative of the “American Dream” through its use of red, white and blue as the base colors. It is also a logo design that is unambiguous about the sector served by ERA, namely the home-buying market. In fact, their whole logo is very similar to the Re/Max logo and one might question if their logo designer blatently ripped them off.
The Century 21 logo
Of course some people will like the Century 21 logo the best, simply because it is the most publicized of all logos. All their versions of their logo includes the house wrapping around their name, and only the color varies from actual logo to logo. The result is they are all very similar and easy to recognize. The Century 21 logo’s image makes people think of a home, and the bold type font makes them think it is a stable, secure company that they can invest with.
Coldwell Banker logo
Coldwell Banker’s realty logo is made up of a very strong, dark-blue block with highly-contrasted white writing. Many survey respondents said that when they scan through a page of written text, such as a phone book, the dense block of the Coldwell Banker logo caught their attention every time. Other realty logos weren’t as dense, so looking at them side-by-side gives Coldwell Banker’s logo a real advantage. Also, it possesses a subtle effect both in print and on a sign because this single-color logo could appear to have 3 different colors in it when you look closely at the lettering… It is a slight but subliminal effect that more than likely works in their favor.
The Imperium Realty logo
Gray and Red with a Lion’s head. Yes, Imperium Realty is clearly trying to be the stand-out since there is nothing even approaching blue in their logo at all. One might question how a lion is related to real estate, but few can argue with Imperium’s sales records. Their logo is nonetheless interesting, and the lion clearly inspires thoughts of nobility, which is always a good trait to link to your business in your customer’s mind.
The Weichert Realtor logo
The brightest logo award goes to Weichert Realty, formerly Beazley, Inc. Although their road signs are more than quite noticeable, one would suspect that their ads in the Yellow pages would be not effective at all.
Another concern about Weichert’s logo is that many who were surveyed said that it was the most annoying sign by far, and the yellow was clearly too strong. Plainness was also noted repeatedly, but clearly 2nd to the brightness aspect. This is a case where they brightness annoys people into remembering the logo, so it is likely that they could have been much better off with a different logo.
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Tags: Marketing
September 1st, 2008 at 3:55 pm
Thank you for all the tips. It is such a great article. Had fun reading it. I have had some bad experiences when trying to select a logo. However at last I found the correct one for my company at http://www.real-estate-internet-marketing.org. They were able to bring out what I was looking for efficiently.