Zen Of Internet Marketing

Is almost every dime of income your business makes pouring down a black hole to pay bills leaving you asking ‘Where did all the money go?’ Want to know an important principle about managing money?

Income must be greater than outgo!

How can you accomplish that? It’s called INCOME PLANNING. Here are some steps you can do every week to make more money.

RESEARCH YOUR TARGET MARKET - First, figure out what services or products your customers want to buy and then offer what they want. One simple way to figure out what your clients want is to study receipts from your past sales, and figure out what service or product is the best seller. Ask the customers 1) why they purchased that item, and 2) how they expected the product or service to benefit them. Then use the answer they gave in your advertising to promote that service or product.

TARGET YOUR MARKET WITH PROMOTION - Promoting something in a way that will be responded to by your customers is an art. Advertising does not necessarily mean offering a discount. It’s much more important to find out the reason a client wants or needs what you are offering, and exactly what they will base their buying decision on. Fast delivery and dependable service may be more important than price.

Find effective, inexpensive ways to promote. Collect business cards from potential customers, and mail them a personal letter telling them how your services and products would help them. That is one of the least expensive, most personal promotional activities you can do. Postcards mailed every 30 days to potential and current clients has proven to be an effective way to promote.

Another great way to get new customers is to ask your satisfied customers for referrals. You can make it enjoyable for your customers to participate in referring new customers by creating a referral game they can participate in, where they get something in return for referrals who buy. Let your customers help your business out. They really do want you to do well in your business.

SELL AND DELIVER - Selling is less difficult when you are genuinely interested in your customers and want to help them. ASK them what they want. Then it becomes easier to sell them your products or services. Here’s an example, a family of 4 who wants a van to cart the kids and their equipment around to sports activities is going to walk off in disgust if the salesperson is showing them 2-door sports models, despite the fact that the sports car is a good deal.

Once you’ve sold the product, fast, courteous, professional delivery is a key to guarantee your customer’s satisfaction. This is especially important if you are in a service business. Taking care to deliver exactly what you promised, when you promised it. can ensure repeat purchases and referrals of new customers.

PREVENT THE WASTE OF MONEY - For each dollar you decide to spend in your company, work out how that expenditure is going to bring $5 or more in income back into your company. Set aside a percentage of the weekly income to pay for an advertising budget and then work out the most effective ways to reach your customers within the budget. It is no laughing matter when the income you worked hard to earn gets wasted on things that fail to give you a profitable return on your investment.

REPEAT SUCCESSFUL PROMOTIONAL ACTIONS - Take a look back in the past to when your sales were highest. Find out what successful promotions you were doing at the time that may have dropped out and do those actions again.

There is a revolutionary new money management software tool available to help you use your creative thinking power, time and energy on planning how to get the income up. That gets the CASH FLOWing into the business. It helps you manage your money so you can put your attention back on servicing your customers and you will enjoy your business even more.

Sandra Simmons, President of Money Management Solutions, has years of experience helping professionals manage their money to reach their financial goals. To find out about the Money Management Software she created, watch the FREE 5-minute demo video on her website at www.moneymgmtsolutions.com

- Sandra Simmons

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Tags: Advertising, Business, Marketing, money, Products, Success, Video, website

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Tags: Advertising, Business, money, Products, Success, Video, website

This entry was posted on Monday, February 18th, 2008 at 6:02 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.