Zen Of Internet Marketing

There is something to be said for the long track record and solid reputation with consumers that old-line companies often have. Many home business seekers focus on the start-up companies hoping for explosive growth. But there can be trade-offs in that new companies may not execute their plans well and can alienate customers if fast growth causes customer service problems.

Tupperware gets its name from the inventor of the product, Earl Silas Tupper who came up with the airtight container design way back in 1946. Since then, the company has built a solid reputation for quality products and for standing behind them.

Mr. Tupper was one of the first direct marketers. The products are sold through independent distributors on a variation of the party plan where the hostess and consultant make money. Tupperware is marketed around the world in more than one hundred countries. The company has a long record of success using this distribution model using a variation of the party plan.

Tupperware has a variety of specialties within their marketing organization. This allows people to the flexibility to select the type of marketing and promotion that they want to do. Internet lovers can specialize in selling the product via websites. Those that love to recruit new reps can go into the Royalty Program. Someone that wants to just get a discount on the products can join as “Membership Only.” There are Fund Raiser Specialists who work with churches and schools to hold fund raising events. Book Order people take order and can do parties. Demonstration Specialists can work a variety of markets.

Tupperware offers two start-up business kits. The Executive Business Kit is just $130 and includes everything you need to get started. Certainly, most people that are serious about having a home business can afford this one.

The rewards of selling Tupperware come in the form of commissions up to 35% on your sales, royalties on new reps that you personally recruit and various incentives you can earn such as free products, trips, jewelry and even autos. The company provides free training and support for its reps, including one on one coaching and conference calls.

While not the most exciting product in the world, Tupperware is well regarded by consumers and most everyone has a use for some of it. With a solid company behind them, Tupperware reps have a choice of many specialties to pursue.

We have a whole kitchen cabinet full of Tupperware which makes me wonder how many repeat sales you can make with the product. Perhaps one could promote a consumable product at the same time. My best idea would be Xocai Healthy Chocolate. It is something that everyone likes and the Xocai product is a health food so you can eat it without guilt.

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Tags: Business, Internet, link, Links, Marketing, money, Products, Success, website

This entry was posted on Saturday, May 3rd, 2008 at 5:26 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.