Zen Of Internet Marketing

Search Engine Optimization, known as SEO continues to have great buzz. A lot of companies have paid SEO specialists in an attempt to get higher positioning on search sites and concomitant rise in traffic without seeing measurable increases in profits. Such companies often lack a clear understanding of what SEO is, how it works, and its value.

If you are able to determine how search engines operated and what type of website promotion you desire and what is hype, it will help. One of the problems with using SEO techniques is having a website that is high on a search engine list but so full of junk, filler, and fluff that not many will buy on your webpage and fewer will return. Fraud should be avoided at all costs, it can get your webpage banned on search engines.

Web positioning is critical to ensure adequate traffic–and therefore revenue–to your web site. There are a variety of methods, both internal and external to encourage users to find your site. Externally, SEO can work with other sites to get them linked to your site. Often times this requires that you reciprocate and link back to their sites as well. Also, you can purchase advertising on web sites hosting content related to yours.

Approximately 20% of all search engine referrals are a result of “pay per click” (PPC) advertisements. They do well on a seasonal and special event or promotional basis and can have noteworthy results, but they should not be viewed as a primary concern. PPC should be viewed as a counterpart to web positioning strategy.

Web positioning is no longer a complicated, mysterious task. The secret to a high ranking, popular site is to use keyword rich content that search engine spiders will find and read easily, as well as an uncomplicated design that makes the site easy to browse. Since search engine spiders mirror the ease in which a human user can find information easily, your design can impact your ranking tremendously.

Web positioning is likewise affected by the popularity of a site. If a site is popular and well regarded, others will link and therefore increase the interconnections to it, resulting in a higher ranking. To be popular and well regarded, a site must contain content site visitors are interested in reading. Many pages may appear high on a search result list, but in actuality are full of obvious filler that is merely salted with valuable keywords to bolster the ranking.

Web positioning can be both good and bad, with “popularity” leading some to pack their content with keywords. But without popularity, even the best product or service will not sell well. The item or service has to be found for a user to buy it. Studies show that over 50% of searchers only look at the first page of results, and 20% never get past the second page. If your company is on page three or beyond, it’s likely that no one sees it, no matter how good your product is.

Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom

- Alex Perez-Prat

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Tags: Advertising, Business, Ecommerce, link, Marketing, pay per click, PPC, search engine optimization, search engines, seo, Traffic, visitors, Web Design, web site, website

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This entry was posted on Sunday, December 30th, 2007 at 10:12 am and is filed under Business, Ecommerce, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.