Website Design- A Determining Factor
Website design is often the key factor in determining whether a potential customer will stay at your site long enough to learn about your business. The content of the site will determine whether your products or services sell. Engage them long enough to become interested in what you have to offer.
Studies have shown that consumers enjoy purchasing their wants, and do so at a greater speed, than buying the things that they need. Most people have put off buying something needed in favor of purchasing something wanted. The design of your website plays an important part in creating the desire to purchase the goods/services being sold.
For many years, it seemed that designers on the net were either expert at creating website design or expert at designing graphics. Rarely did you see an individual that was competent in both skills. Webmasters are becoming more inclined to add invaluable graphics because of the built-in features that make even an amateur look like a pro. Graphic designers are notorious for slow loading pages due to graphic intense sites, and are often terrible at optimizing their sites, but FrontPage has changed all that.
You don’t need any detailed coding knowledge to make automatic thumbnails available. One click is all you need. These thumbnails let designers show large images without slowing down the page loading process. Right-click on any picture and select “auto thumbnail,” and a link to the bigger graphic is automatically created. By going to “page properties” and then “auto thumbnails,” you can choose the exact preferences for these thumbnails, or can have them open in new browser windows.
Regardless of how important you feel your graphics are, if they take too long to load people will not stay long enough to view them. There are ways to reduce load time, by reducing quality by 70%, but have very little noticeable differences in the appearance.
You can only make use of these features at the time the picture is saved. Therefore, if you want to change the picture options later on, you’ll need to make a change to the graphic. It can be very minor. Any change will result in the picture being re-saved, and then you can make any other changes you want.
What makes or breaks a new website? Content. Website design isn’t just bells and whistles to get visitors in the door. The more interesting the content, the longer they will stay, and the more chance you have of convincing them to use your products and services. Don’t let them leave-research shows that many consumers who put off a purchase never return. In the past, webmasters worried about having too many graphics on their sites. Great images are useless if people don’t wait around to see them. You can scale down most images by 70% without any detectable change in quality. But you will get a huge speed boost.
- Tem Balanco
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Tags: Business, features, link, Marketing, Products, visitors, website
April 3rd, 2008 at 9:05 pm
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April 5th, 2008 at 1:10 pm
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April 15th, 2008 at 5:14 pm
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