Zen Of Internet Marketing

Healthy chocolate? Really?. Well actually, MXI Corp, the manufacturer backs their claim with scientific citations and products that are antioxidant certified by Brunswick Labs, an independent testing organization. MXI distributes the healthy chocolate under the brand name Xocai (sounds like: sho-sigh) via a multilevel marketing network of independent representatives. If you like chocolate and are looking for a business opportunity, this might be a fit.

Sales of Xocai healthy chocolate are gaining momentum. The founders know something about chocolate having previously founded Pure De-Lite a chocolate distributor that reached $300m in sales. Their investigation into the antioxidant qualities of dark chocolate led them to develop the Xocai healthy chocolate product. Now with 50,000 independent distributors in place, Reno Nevada based MXI is well positioned to capitalize on consumer’s interest in nutrition and the new scientific findings on the benefits of antioxidants.

Chocolate lovers can enjoy Xocai healthy chocolate in the form of X Power Squares, Xocai Nuggets, Protein Bars, Omega Bars and Activ Liquid. Bad ingredients such as trans fats are minimized in these formulations. Those with diabetes will like the fact that low glycemic sweeteners are used. Special processing of the cocoa preserves antioxidants and acai berry is added to further boost the scores. Xocai is rich in epicatechin which is beneficial as discussed in the March 12, 2007 issue of Science Daily.

Xocai distributors are paid on a binary compensation plan plus recruiting, down line building, executive and leadership bonuses. The company allocates 50% of commissionable volume to distributors. In calculating the binary commissions, group volume is not flushed so unpaid volume carries forward to the next week. New associates pay a $35 fee for their business and purchase two cases of chocolate. Additional business centers may be obtained with the purchase of an additional four cases.

It costs about $300 to become a Xocai associate if you go with the two case activation order. Then you have a monthly auto ship of one case ($110) until you reach executive level which requires two case per month. When you think about it, $300 is not a lot of money to risk on a business startup and most of the money is in product that you are going to want to consume. The monthly auto ship expense may be offset by reduced purchases of other candy or sweets. Overall, this strikes me as a low risk business venture.

As far as marketing tools go, the company provides each distributor with a nice website including retail store and back office with business tools and training. The website and product brochures are of excellent quality. Those interested in pursuing international business can venture outside of the USA into Canada, Australia, New Zealand and Japan as of this writing.

The combination of high quality, healthful and desirable products with a fair and lucrative compensation plan make this business opportunity worthy of serious consideration in my opinion. I have sampled several of the products and enjoyed them immensely. It’s great to eat chocolate without feeling guilty about it! Customer and distributors are likely to grow attached to their monthly product shipments and that bodes well for a high retention rate and good residual income. All in all, I think MXI Corp has a compelling offering.

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